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Developing a strong employee value proposition (EVP) is vital for your company to be competitive in the hiring market and to have a workforce which is happy, engaged, and loyal. 

An EVP is the sum of everything an employee experiences working for their employer, akin to a business’ CV.    

It is the unique set of benefits, rewards, and opportunities that an employer offers to its employees in exchange for their skills, experience, and commitment. It encompasses the tangible and intangible elements of the employment experience, including compensation and benefits, career development, work-life balance, company culture, recognition and rewards and work environment. 
A strong EVP is crucial for attracting and retaining top talent, as it helps employees understand the value of working for a particular organisation. It sets expectations and plays a key role in an employer's branding and recruitment efforts. 

Compelling employee value proposition examples can be seen in the mantras of well-known companies such as Strava and Nike. 

Strava keeps employees as energised as the runners, cyclists, and walkers who love their products by supplying a fully stocked kitchen offering healthy snacks and meals. 

Nike’s employee value proposition, meanwhile, is based around being “part of the family” and it boasts about inspiring greatness both inside and outside of work. 

But how can you create an EVP that is truly compelling? 

Our downloadable template helps you gather the information you need to create a winning, robust employee value proposition that truly reflects your organisation. 

Filling in the template will allow you to:  

  • Address why your business needs to formulate an employee value proposition and what your competitors are doing. 

  • Discover why it is important that your employee value proposition is not only compelling but is accurate and will resonate with a broad range of people. 

  • Unlock the five areas you should look at when creating your employee value proposition strategy. 

  • Define the perfect employee value proposition for your business. 

Download our template by clicking on the button at the top of this page.