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22 June, 2023
12pm - 1pm BST



Ken Brotherston
Job Title
Chief Executive
TALiNT Partners
Deborah Shakespeare
Job Title
Analytics Sales Manager
Julie Hinchcliffe
Job Title
Managing Director, Contingent Workforce Solutions
Ben Park
Job Title
SVP of Technology at Tquila Automation
Tquila Automation
Watch the webinar

The increasing role of automation in the recruitment process is beyond doubt. From pre-screening CVs and interview scheduling to chatbots, there are a whole host of ways that automation has, and continues to, change the face of recruitment.

But is the continued march towards an automated process what candidates want? And in a tight labour market is this right for your organisation? 

A Reed Talent Solutions survey of 1,000 people aged 18 and over who earn £30,000, or more, and had started a new job at a new company in the last 12 months, highlighted a series of findings that both challenged and reinforced preconceptions around the use of automation and human interaction in the recruitment process.

Key findings included:

  • One in five of those surveyed didn’t apply for their role digitally

  • Almost half of respondents have withdrawn from a job application process in the past 12 months, with many saying it was too slow or not enough role/company information was available

  • Only 13% of candidates self scheduled their interview via an online system/calendar

  • 72% of people said they were frustrated at not being able to speak to someone about the job they were applying for

  • Two-thirds (66%) of respondents said they received no form of interview feedback

During the webinar, our panel of experts - Analytics Sales Manager at Microsoft, Deborah Shakespeare, Chief Executive at TALiNT Partners, Ken Brotherston, Senior Vice President of Technology at Tquila Automation, Ben Park, and Managing Director of Reed Talent Solutions’ Contingent Workforce Solutions, Julie Hinchcliffe - discussed these results and delved into the complex issue of how that perfect balance between automation and personalisation can be achieved.

Our speakers

Ken Brotherston, Chief Executive, TALiNT Partners

Ken Brotherston’s early career included board positions at Robert Walters and Korn/Ferry International, as well as a role as HR director at Fidelity Investments. He was chairman of financial recruiter, Morgan McKinley, and recruitment technology platform, TheJobPost. He also serves on the recruitment and development committee of Oxfam.

Deborah Shakespeare, Analytics Sales Manager, Microsoft

Deborah Shakespeare leads the UK analytics team for Microsoft. She is an accomplished sales and technology professional with a stellar record of leadership and contribution in various business functions, including sales, technical sales/presales, marketing, and business development. With a customer-centric approach and a passion for data and AI.

Having been working in IT for over 30 years she has had a variety of roles, worked in a variety of companies, and generally seen many changes in the world of work and the IT sector.

Julie Hinchcliffe, Managing Director, Contingent Workforce Solutions, Reed Talent Solutions

Julie Hinchcliffe has over 25 years’ experience working in the staffing sector and has worked for Reed for 23 years. She has always worked in operations and service delivery, establishing Reed Talent Solutions’ managed service business in 2008. The business has grown considerably and now includes all contingent workforce solutions across the private and public sectors and the NHS, for all staffing categories.

With over 120 expert recruiters, Julie and her teams are focussed on talent attraction and engagement, continuing to innovate with talent attraction strategies that adopt the right balance of tech and people to be able to access the full talent market, to deliver an excellent candidate experience and ensure we find the right talent for our customers.

Ben Park, SVP of Technology at Tquila Automation

Ben Park is a visionary and highly creative senior business leader with an extensive understanding of technology and a passion for digital transformation. He is an expert in helping customers identify the right solutions to their problems through a combination of human-centric design and innovative digital technologies, including automation and machine learning.

With over 25 years’ experience in technology working across industries and organisations around the world, Ben likes to put the fun into the serious business of building IT solutions for customers of all shapes and sizes across industries.