Tracey Dawes is Reed Talent Solutions’ Client Engagement Director and oversees large scale managed service programmes (MSP), recruitment process outsourcing (RPO), and hybrid workforce solutions across local government and the wider public sector.
With over 22 years at Reed, Tracey guides public sector organisations through transformation, compliance, and resourcing pressures, enabling them to deliver essential public services effectively and sustainably.
Throughout her career, Tracey has partnered with a wide range of public sector organisations, including local authorities, central government, NHS, emergency services, housing associations, higher and further education institutions, and other public bodies across the UK, supporting them through challenges such as IR35 compliance, TUPE transfers, complex procurements, rate card design, and workforce transformation. Known for her consultative style and talent for asking the questions that get to the heart of an organisation’s needs, she develops pragmatic, strategic, and sustainable solutions that create meaningful, long‑term impact.
Tracey also oversees Reed Talent Solutions’ extensive framework portfolio, ensuring compliance, enhancing quality standards, and guiding organisations toward the most effective routes to market.
Driven by a deep commitment to creating profound impact, Tracey brings purpose to everything she does. She cares deeply about the impact her work has on communities, service delivery, and the individuals whose lives are shaped by finding meaningful employment.
Tracey brings expertise, honesty, and a calm, solutions-focused approach that earns trust quickly. She doesn’t just deliver outcomes; she elevates everyone around her.
After more than two decades, I am still inspired by the opportunities for innovation, the incredible people I work with, and the chance to make a real difference in the public sector every day.
More from Tracey Dawes...
AI in procurement: Moving beyond the cheating myth
Public sector procurement is under pressure to deliver greater efficiency, increasing demand and push for social value, innovation and sustainability, Tracey Dawes, Solutions Director – Public Sector, explores how AI, used responsibly, can help streamline bid writing without compromising fairness.
How the Procurement Act can bring best value and social benefits
Reed Talent Solutions’ Head of Outsources Sales & Solutions – Public Services, Tracey Dawes, examines what contracting authorities can do to prepare for the Procurement Act and what the change from MEAT to MAT will mean.
